Small businesses often have to become very creative to show true appreciation for customers without spending too much cash. Since more than 65% of customers leave a company because they don’t feel appreciated, it’s important to show your customers you care. If you don’t, they will likely find a company that will.
It really is the thought that counts when showing customer appreciation. Many customers just want to feel like your business cares about them. Here are a few easy and affordable ways to show customer appreciation for small businesses:
Provide Something for Free
We all love getting something free of charge, especially when it’s unexpected. A 10% “customer appreciation” discount on a bill or a gift card to a new restaurant can go a long way to show you care about your customers.
Of course, you can also give away other items, such as t-shirts, pens, and koozies. Your customers will certainly appreciate the effort and will show you they care by becoming loyal to your brand.
Handwritten Notes or Cards
It’s one thing to receive a holiday card from the salon you frequent. It’s a completely different thing when you receive a handwritten note of appreciation or a card for a holiday, such as Memorial Day. When you show that you care by sending a birthday card, holiday card or handwritten thank you note, your customers will know you care.
One great way to show your appreciation is to choose a unique holiday, such as Chocolate Cake Day and send out cards for it. When it’s an obscure holiday, it’s very unexpected and your customers will remember it.
Promote Their Products or Services
When a customer of yours runs a business, you can show you appreciate them with a promotion on your website or on your social media profile. For example, if they own a restaurant, go in for a meal and provide a positive review on your blog or on your Facebook account. This shows appreciation and also helps them gain more customers in the process.
Roll out the Red Carpet
Everybody loves feeling like a VIP. When you want to really show customer appreciation, throw a VIP-only party for a product launch or to celebrate a business milestone. This is a great way to entertain customers and make them feel like they matter to you.
Showing customer appreciation should be an everyday thing. All of these ideas are great and certainly show you care. However, the best way to show your customers how much you appreciate them is by taking care of them every day and going above and beyond.
For many small businesses, the best way to beat the competition is through superior customer service. If you really want to show your customers you appreciate them, give them amazing service every single day of the year. When they know you care, they will become loyal, lifetime customers you can count on no matter what.