Your LinkedIn account is important to you because it’s your way to have a professional image online, connect with colleagues, write about your industry, and have an easy way for others to contact you. It’s different from platforms like Twitter and Facebook because it’s intended to be used by professionals as a business social network. With over 60 million members around the world, it’s easy to see that this growing platform is a great network to be a part of.
Once you’ve created your profile summarizing your professional expertise and accomplishments, you can connect to trusted contacts, link to their connections and the people they know, and before you know it, be connected to numerous experts and professionals. It’s a time-consuming website to be a part of which is why many are turning it over to their virtual assistants for help maintaining it.
Your virtual assistant can manage your public information, help you build your contacts, monitor discussions to find ones you may be interested in, and post updates on your behalf. Here is a look at why you should consider joining LinkedIn and having your virtual assistant take care of the details.
It will easily link to your Twitter
One great perk behind LinkedIn is that it can link right up to your Twitter account. If you’re regularly on Twitter but haven’t taken the time to figure out LinkedIn yet, simply link up the accounts so that your tweets can show up as LinkedIn status updates. Your virtual assistant can help you set this up to make sure your various social media accounts have updated posts.
Help you to find connections
If you’ve decided to sign up but don’t have the time to really dig in, your virtual assistant can be of assistance when it comes to finding your contacts. These connections could lead to profits for your business as you expand your network. Since the platform acts as a virtual business networking forum, it’s important to maintain professionalism and treat it as if you were really meeting these people live face-to-face.
Your virtual assistant can help you find business associates, customers, partners, and suppliers on the site. Just make sure you are vetting who you are sending an invitation to because you could get banned from the service if someone reports an invitation you’ve sent. You can avoid this by finding contacts in other formats.
Consider keeping your LinkedIn profile on your email signature so that people are encouraged to add you to their network, add customized buttons to your blog to encourage your business network to connect with you on LinkedIn that way, and add people that you already know through school. Anyone’s email address that you have can be searched by your virtual assistant in LinkedIn and they can post your LinkedIn profile on other social networking accounts to find new connections that way.
To get you recommended
Another great feature behind LinkedIn is that people can use it to be endorsed for skills they have and to be recommended. Your virtual assistant can make the most of your experience by setting up your profile, finding you connections, and then getting you recommended. There is a “request recommendations” link in LinkedIn that people can use to identify specific jobs, choose people that would be appropriate for it, and write a note about why that person should be recommended for it.
Give your virtual assistant a list of whom to ask for recommendations like clients, business partners, or former employees and a few key points to write the recommendation for the person. A few recommendations from your connections will look great for you.
With all of these details behind using the social networking site, it’s a great idea to have your virtual assistant handle this for you. Have them maintain your profile and networking each week to show that you stay active on the site.