You may not have ever realized that your virtual assistant can be of assistance with more than the phones. While you’re used to your virtual assistant helping you balance your calendar, checking your emails, and taking all of your calls, you may not have realized that you can also use your virtual assistant to help with social media efforts.
If you aren’t really sure how to use Twitter or simply don’t have the time to maintain your brand’s online image, your virtual assistant can help with this too. If you really could use help having someone find Twitter followers, remember to retweet, or simply shrink down your updates to fit the 140 character limit, here is a look at why having your virtual assistant handle your Twitter needs will make your life so much easier.
How does Twitter work?
Twitter is one of the top social media platforms for those that want to stay in touch with family and friends, but now also for businesses that want to engage with customers. It involves sending out Tweets to let people know what you’re thinking, what you’re doing, or to share an exciting image. You can only share updates with 140 characters on the microblogging service to tell your followers what you’re up to. It’s great for promotional messages and funny ideas being shared on the section that asks you “What’s happening?”
How can my virtual assistant help with this?
You may not have realized how important Twitter is to business as it seems like a casual way to chit chat with friends and family. With the right Tweets and engagement, you can use it as a way to gain new customers, retain your customers, and promote your business for free. Whether you’re short on time or simply don’t understand how to use the platform, it can be really smart to have your virtual assistant take over your Twitter needs.
Engaging customers and potential customers
Your virtual assistant can get people to follow you by following them first. By searching search.twitter.com, your virtual assistant can find you friends, companies you work with, and people interested in whichever topics you think will be relevant.
Following others may get you a follow back. Your virtual assistant should be able to send private messages to other Twitter users for you through Direct Message and help you retweet what others have tweeted. Sometimes, you don’t have anything great to share but retweeting will help you stay relevant and keep the conversation going.
If there is something great to share, your virtual assistant can help you make sure it fits the 140 character limit by shrinking your URLs down to size. The links can take up too many characters and shortening services like bit.ly will help you shrink it to a few characters to make sure you can promote yourself without wasting space. It may be the perfect way to lead customers back to your website for special deals.
Photos and hashtags
Lastly, your virtual assistant can help you effective tweeting by making sure you have a great photo to share and the right hashtags with your Tweets. Images are much more effective and more likely to be paid attention to while a hashtag gives people something to talk about and share.
You’re probably used to sharing photos on Facebook but sharing them on Twitter is easy with services like Twitpic and Tweetphoto. Your photo may speak more words than you could type in 140 characters while your hashtag ensures that the conversation keeps going about your updates.
Stop worrying about learning the world of Twitter and simply pass on this task to your virtual assistant. Most likely your virtual assistant will already be familiar with the platform from using it themselves and will be able to strategically help your brand to become relevant on Twitter to gain customers, keep current customers up-to-speed, and to help your brand get recognized as an expert in the industry.