Running a small business and competing with larger businesses can be a daunting task. You may think that you cannot compete because you don’t have the deep pockets of a large corporation. There are ways to compete without spending nearly as much of your monthly budget.
As a small business, you cannot allow your customers to see you as small. Some elements of a small business are great, such as the amazing personal service most clients receive. However, other elements can be a struggle for clients, such as higher prices, fewer guarantees and longer wait times.
If you need help making your small business feel and appear larger, you need to know how this is done. Here are a few ways to make even the smallest business appear much larger.
An Online Presence
One of the easiest, cheapest and fastest ways to make your small business appear larger is with an online presence. A professionally designed website, active blog and complimentary social media profiles can easily make your business appear larger.
The cost associated with creating an online presence isn’t incredibly inexpensive, but it’s much lower than other things you can do. With a few thousand dollars, you can quickly become a big player online, at least in your local market.
Your brand appeal also makes a difference in the perception of your company. Many businesses have created a huge brand name with just a few employees in a small space. A world-class brand doesn’t have to cost hundreds of thousands of dollars. With the ability to use social media and viral marketing, you can build your brand online without emptying your wallet.
Add Virtual Receptionists to your Team
Hiring virtual receptionists is one of the fastest and least expensive ways to make your business feel and appear larger. Adding a VR to your business team will ensure your phones are always answered by an actual person and not a machine. You may even be able to extend your business phone hours because a virtual receptionist can take messages, schedule appointments, take orders and perform many other tasks while you’re out of the office.
Maybe you close your office at 5pm, but the virtual receptionist service you choose can continue to answer the phones until 9pm. This provides an extra 20 hours per week (Monday through Friday) for customers to call your business to order products or schedule services.
Not only can a VR help you extend your business hours, but they are also less expensive than an in-house receptionist. You can actually make your business appear larger and save money when using a good virtual receptionist service.
When a business is incorporated, the name already appears larger. You may be able to pay fewer taxes and you will be able to add the LLC or the INC to the end of your business name. Most consumers see these two abbreviations and assume you are a larger business.
These are just a few of the best ways to make your small business appear larger. If you want to compete with the larger companies in your industry, you may want to consider using all or at least some of these tips.