The introverted entrepreneur may feel that self promotion is uncomfortable and a bit awkward. If you prefer to keep to yourself and obvious self promotion makes you cringe, how can you effectively promote yourself and your company?
Introversion is different from shyness, although many confuse the two. Introverts have no problem talking to others – they simply feel more energized and more like themselves when they are alone or among a small, close knit group.
It’s not uncommon to be an introverted entrepreneur or professional. USA Today found that about 4 out of 10 top executives identify as introverts, joining the likes of Bill Gates, Steven Spielberg, and Warren Buffett.
You can use many of your introvert qualities to help you promote yourself – even if you’ve felt those same qualities hindered you in the past. You may simply need to take a slightly different approach. Here’s a quick guide to self promotion as an introverted entrepreneur.
The Introvert Entrepreneur’s Guide to Self Promotion
Introverts can harness the power of their observation skills to effectively promote themselves. Most introverts have been excellent observers their entire lives, and in the business world, those skills can really pay off. Noticing behavioral cues and patterns that others may not can give you an advantage when it comes to self promotion.
Worry about the impression self promotion leaves on other people?
Many entrepreneurs worry about the impression self promotion will leave on other people. We’ve all seen the entrepreneur who goes a little overboard when promoting themselves, online or in person, and we cringe at the thought of coming across that way to someone.
The best mindset to take when it comes to the impression you leave on other people as a business owner: Focus on your ideas and contributions, not the impressions you leave. If you’re having trouble being confident that you’re making a great impression on someone you meet, concentrate instead on how you can help them.
Your ideas are what make you valuable in the business world. When you know you’ve got a good idea or solution for someone to use, making a choice to focus on how it can help the other person instead of what they think of you will take the pressure off.
Tip: Use your one on one skills to promote
While promoting your business to large crowds or groups might not appeal to you, talking about your venture one on one with others can be an effective option. Your observation skills help you ‘read’ others, something that becomes valuable in every aspect of business including sales, business development, and marketing.
When you know how to talk to someone in a way that gets through to them and plays to their needs, you’ll be a natural at promoting your business one on one.
Introvert entrepreneurs and the internet
The internet is to introvert entrepreneurs what glasses are to near-sighted people. It helps them do their job more effectively. So much can be done entirely online or remotely – our entire business model rests on a team of virtual receptionists that remotely manage calls, appointments, and messages for business owners.
The internet enables entrepreneurs that prefer staying out of the spotlight a place to quietly do their work in peace and earn a profit in return. Entire companies are managed online, and if you’re in a brick and mortar location, you can still run many of your operations online.
Taking the necessary steps to make yourself more comfortable will only improve the quality of your work and increase the odds of success for your venture.
Tip: Schedule your self promotion
If you don’t really like doing self promotion, try scheduling it. You don’t have to promote yourself constantly, just consistently. Some recommend using mediums that don’t often result in immediate social interaction or back and forth, like newsletters or press releases.
You can use any marketing channel you like, and by scheduling it and limiting it to a few times each week, you’ll feel more in control of the promotion.