Texting seems to be taking over the world, but calling is still the preference, especially with business. From the dating world to the business world to family life to just about anything else, most people still prefer to hear a voice rather than read a text.
Why do People Text?
The world has become very instant and this has led to the boom we have seen in texting over the last several years. One of the main reasons is the ability to say what you want without an immediate response or an interruption. Another big reason: itss easier to hide behind text and say what you think you want to say without letting emotions take over.
Businesses have even started to text, which is okay for marketing. However, when it comes to important clients, texting isn’t okay. This is a big problem for businesses looking to provide a better customer experience. Texting isn’t the way to do it.
A study done in the dating world showed that people still prefer to receive a phone call after a date compared to a text. The same is true of the business world. Even if you just want to say thank you for your business, a phone call goes much further than a text, email or even a letter.
Where does Texting Belong?
Texting is fine for communicating times, places, letting others know you’re running late or many other things. However, once you step into business, texting isn’t okay for clients. You can use it with employees and co-workers you have a relationship with, but not with clients. Very few clients prefer texting and some will even find it disrespectful.
It doesn’t belong in every aspect of the business world. There was a time when it wasn’t considered going the extra step to make a phone call. Today, it’s considered going a little bit further, but every business needs a competitive advantage. Believe it or not, making that phone call could be the way you separate yourself from the competition.
Why is the Phone Call Still King?
Do you feel like someone really wants your business or cares about you when they text or email? Is it easier to communicate these ways or over the phone? Most people believe phone conversations are the better way to communicate.
Put yourself in the shoes of your clients. Would you rather hear a voice on the other end of the line or read a text message? Making that phone call will enhance the customer experience and give them what they deserve.
Steps You can Take to Make More Phone Calls
There are many steps you can take if you want to make more phone calls and increase your customer experience. Here are a few of the steps you can consider:
- Return Messages Sooner – As soon as you realize you have received a voice mail, return it at your next chance. Even if it’s not convenient, this will make your clients feel more important.
- Return Text Messages with Phone Calls – If clients send you text messages, ask if you can call them instead. This personal communication can make them feel far more important.
- Eliminate Texting as a Company Policy – Making it a company policy that texting clients isn’t okay will allow your workers an excuse to call clients instead. They won’t be able to argue with it if it’s a policy.
- Hire Virtual Receptionists – Virtual receptionists can help with answering the phones and making phone calls for appointment reminders for you. This can make it easier to make sure all clients get the personal touch of follow up phone calls instead of emails or text messages.
Its never a good idea to text clients, regardless of your relationship. Yes, text messages can be used for marketing, but once the person is a customer, give them the courtesy of a phone call. You will be doing more for your company than you realize.
Phone calls are still king, even in the text obsessed world. Make it a habit to spend more time on the phone with clients than texting. This simple change can provide a benefit your clients will love compared to your competition.