Generating new leads is the only way to keep your business going. You can’t always count on website visitors finding and filling out your contact form or any type of lead generation form.
However, if they are prompted to chat, they may ask questions and pursue a conversation, which may lead to a sale or even a lifetime customer.
Live chat lead generation allows you to receive and respond to chat requests directly on your website. When a visitor arrives, they are prompted with an invitation to chat after just a few seconds. If they accept, one of our customer service specialists will join the chat and answer any questions they may have. Emailing, reading FAQs, and placing phone calls takes time. Live chat support is fast and preferred by customers.
The Benefits of Live Chat Support for Lead Gen
When you add Conversational live chat support to your website, you gain many powerful benefits including:
- Better customer engagement. Your website visitors won’t feel like they are alone when they arrive at your website. Maybe they are struggling to find what they need or just have a few questions before making a purchase. When our live chat agent prompts a visitor, they are then able to pose any question they have and get a fast answer. This provides a better way to engage and convert more visitors.
- Immediate assistance for issues big and small. As soon as one of your website visitors enters a chat, one of our live chat representatives enters immediately. Visitors receive immediate assistance anytime your live chat feature is turned on.
- Provide an additional customer service channel. Many of your website visitors don’t want pick up the phone and call your company or take the time to write an email explaining an issue or question. Instead, they want to search your website and find the answers they are after independently. With the live chat support option, they can ask any question in a channel known for fast response and resolution times.
- Ability to outshine the competition. In some cases, your website visitors may be comparing you to your competitors. If you are similar to your competitors in price and value, live chat support could be the feature that causes a customer to select you over another company. Fast, reliable support is that important to consumers – it’s why the live chat ROI rate is 305% higher than the average rate.
- Provide an increase in leads. Getting more for every dollar you spend on advertising and lead generation is important. When you add the live chat support for lead generation feature to your website, you have the ability to increase the number of leads you gather by 33% or more.
There are several benefits to adding live chat to your website for lead generation. You can easily start generating more leads and gaining a larger ROI on every dollar you spend on online advertising. We provide professionally trained live chat support representatives ready to close more sales for you. So, how does live chat support work?
How Live Chat Support Works
Once you choose the right package for your specific needs, we will install a Conversational Live Chat icon on your website. This icon will give your visitors the ability to easily enter the live chat and speak with one of our representatives.
As soon as a chat has been initiated, one of our representatives will enter the chat. They will use a script specifically for your business to help gather information, such as the name, phone number and the reason for the chat. Our representatives will also be able to answer general questions and handle some customer service issues.
After the chat session has ended, you will receive an immediate email with the information from the chat and the new lead. We also have the ability o connect the customer directly to your business by phone, if they prefer.
Your site will be monitored 24/7 to ensure you get the most out of every minute of the live chat lead generation service. You will even receive a monthly lead report to go along with an email for every new lead.
Why is live chat support preferred?
Adding a quality live chat support feature for lead generation is hugely beneficial for a growing website. There are several reasons why companies are seeing an increase of up to 33% when they add this powerful feature.
It’s the less threatening option for visitors
Many customers don’t want to fill out a form or send an email if they aren’t working with you yet. They feel it’s an invasion of their privacy, especially if they don’t know you or have yet to make a purchase from your business. When you add a live chat feature, they no longer have to fill out a form or give away personal information to get answers to questions. It’s the less threatening option for privacy-conscious visitors.
Helpful for telephonophobia or phone phobia
Have you heard of telephonophobia? It’s the fear of talking on the phone and for many, it makes it close to impossible to place a quick call to a customer service department or business. By adding the live chat option to your website, you eliminate the need for customers to call you and give a more comforting option for anyone suffering from phone phobia. Those preferring to call still can, but others can simply chat online instead.
Gives instant gratification
We live in a world of instant gratification. The internet has made it possible to get answers very fast. Both younger and older generations want everything immediately. They don’t want to wait.
When you want to give your website visitors a fast answer, you need live chat. They can simply click the icon, ask their question and receive an answer very fast.
Qualifies the lead quickly
When you collect leads via a contact form, you may add in a few questions to qualify the lead. However, the longer the form, the less likely somebody will actually fill it out.
Adding live chat for lead generation allows you to gain qualified leads. You will gain access to the entire chat conversation, which means you will be able to see exactly what the visitors’ needs and wants. This makes it easy to qualify the lead quickly.
Achieves higher conversions
The most important reason to add live chat to your website is the ability it provides to increase your conversions. How much more money would your business make if you experienced a 5% increase in conversions?
According to a statistical analysis done by BoldChat in 2012, those entering a live chat are 7.5 times more likely to buy. This same report showed that chatters, on average, buy 24% of the time and spend up to 55% more per purchase.
When you add live chat for lead generation to your website, you are adding a proactive form of chat. Those engaging via proactive chat are actually 8 times more likely to convert into a sale compared to a visitor not entering into a proactive chat session.
If you want to make more money, convert more leads and build a more successful online business, you need Conversational live chat support for lead generation. Click here to get started.