Are you looking to make your small business appear larger than it is? When you’re just starting out, you may not want to admit you’re a brand new company, a first-time business owner or just getting your feet wet. You may want to appear established with a good reputation. A part of that might be to appear like a larger company than you truly are.
Just like you are taught growing up, sometimes you have to come off as bigger and braver to the outside world than you truly are to protect yourself from competition and gain a circle of people. Why do you want to look bigger in the business world? Here is a look at why small businesses are doing this and how they are doing it.
Why would I want My Company to Look Big?
First of all, don’t try to look bigger by lying. It’s more about exuding a confidence about you that will make people trust you. Prospects trust larger companies over smaller or newer companies. A large company automatically strikes a client as more successful.
Anyone can start a company these days, so just hearing a company name doesn’t excite a prospective client. They want to know why you stand out and have a reason to feel more confident about you over the other guys. When you have dozens of employees rather than 2, people are going to subconsciously trust you more.
How can I Appear Larger to Clients?
Having multiple physical addresses is a great trick to appear bigger. Having ten mailing addresses in major cities around the country will make you seem like a big corporation. Listing these on your website is a great way to appear big to prospective clients.
You might have to borrow some friends’ addresses to make that happen and it’s possible that you won’t ever receive mail this way but it will make your client feel more confident in your size. You may even land a client that likes that you have so many locations and trusts that you know what you’re doing.
Another great way to look larger is to hire a virtual receptionist. This person will handle all of your incoming calls and work as your receptionist. They will provide the first contact with all callers and will help make your business seem much larger.
Focus on One Market
Make your company focused on one niche market. You’ll have more time to go to all of the events, trade shows and more with your entire corporate team. You can concentrate on this one area and you may end up meeting the same people time after time. This is a major benefit, because if they see you often, they’ll feel like they want to consider this big business of yours.
Have your business cards ready to go but leave your title off so that clients don’t wonder why the company “President” is doing tech work or customer service for them. That way you can introduce yourself any way you’d like and appear bigger with a missing title on the cards.
Make sure you have a corporate mailing address so that people don’t think you work out of your home. People don’t want to mail a street address like 542 Mulberry Lane. Make sure it’s an office address, even if you have to get an office-sharing program or mailbox service.
Have a professionally designed website so that you give a good impression to prospective clients. Also, it is very helpful to have an 800 number with a professional voice system that has your clients navigate a phone system to reach you.
Using these simple tips, your company will look bigger to clients without actually having to lie about your size. If you’re still having trouble convincing clients you have a large, established business, work on improving your brand, name, website and hire a virtual receptionist.