Could your business benefit from some unique spring promotion ideas? Absolutely! After the ho-hum sales following the holiday season, spring is the season where companies can expect a boost in sales and a lift in spirits.
The cold is (almost) over, the sun is shining, and you’re ready to bring some new customers to your store or website.
We’ve compiled some of the best spring promotion ideas into this blog post to make it simple for you to design spring deals, discounts, and promotions that your customers will find refreshing.
Spring Promotion Ideas for Small Companies
Winter merchandise closeout
What about your winter stock? If you’ve stocked items that are winter-related, now is the perfect time to mark them down and advertise a winter closeout sale. Percentage discounts work especially well for these promotions, so advertise 60% off all winter merchandise (or something similar) to boost your spring sales.
Spring cleaning promotions
If your company has anything to do with cleaning, organizing, planning, or decluttering, now is the time to capitalize on it! Advertise a spring cleaning sale or promotion to bring people to your store or site looking for great prices on the supplies or tips they’ll need.
Plant a tree with purchase promotion
One of the most appreciated parts of springtime is the renewal of nature and all the greenery we’ve come to miss during the winter season. You can latch onto that concept by doing a promotion where you plant a tree for every purchase made. Talk with a local nursery to score a great deal on trees and find a place to legally do your planting.
Alternatively, work through an existing organization or company like ArborDay.org and donate directly there to have them source and plant your trees for you.
If your business doesn’t have a real connection to spring and you’re struggling to find ways to advertise, try this. Come up with some spring-themed promotions and create a few images to share on social media, through your email list, and on your website. Examples we like:
- We really dig you. Take 30% off your next purchase! (Include an image of a garden and shovel)
- Thanks for helping us grow. Browse our winter closeout stock now! (Include image of seedling growing)
- This sale will make you spring out of your chair! (Include sale details and pastel colors)
- It’s blossoming into a great year. Here’s 15% off your next purchase! (Include image of blossoming flower)
These spring promotion ideas can work for any type of company, no matter the industry. Remember, above all else when it comes to designing promotions: Be creative. Know your audience and what appeals to them. Find ways to connect bigger events (like the start of spring) with your company. Your promotions will bloom into awesome springtime profits!