“On the first day of Christmas, my true love gave to me…” We’re all familiar with the Christmas carol The Twelve Days of Christmas, where the gift giver resorts to more and more extravagant gifts for his sweetheart as they inch closer to Christmas Day. Looking for a fun holiday marketing idea that stands out?
This may be just what you’re looking for – a holiday advent calendar for your business that gives you specific actions to take to make the most of the holiday retail season.
Holiday Advent Calendar Ideas: The 12 Days of Christmas
On the first day of Christmas – Tuesday December 14
The first day of Christmas falls on Twitter Tuesday, a great time to encourage engagement on all social networks. Take to social media to share 12 interesting last-minute gift ideas from the items or services you provide. If you take an hour to fill out posts ahead of time and schedule them on your social networks through Hootsuite, you’ll save time and rest better knowing all 12 gift ideas will post on time.
On the second day of Christmas – Wednesday December 15
You might have seen the hashtag #WednesdayWisdom at some point – now is the time to get involved. Share your Wednesday wisdom on the second day of Christmas. It can be anything you’ve learned that you think others will find helpful to apply to their own lives, whether it’s holiday related or not. Bonus: Talk about the ways one of your products solves a problem for customers and tag it #WednesdayWisdom.
On the third day of Christmas – Thursday December 16
We loved AllBusiness’ idea for the third day of Christmas – set up and advertise a “Snack While You Shop” event in your store for the day with a simple flyer in the window! It doesn’t have to be a costly affair. Just grab some Christmas cookies, Chex Mix, and a fruit and veggie tray to make sure those walking by your store have an additional reason to come inside and check it out.
On the fourth day of Christmas – Friday December 17
Next Friday will be Christmas Eve, so shoppers will be out in full-force today. For your advent calendar event, try this: Pick out your top-selling items. Remove the pricing stickers from them. Wrap (or have one of your employees) them and display them prominently in your store window with clear labels as to what they are. It will be a great way to draw customers into your store – we love seeing already-wrapped presents – and it makes shopping with you that much more convenient for shoppers.
On the fifth day of Christmas – Saturday December 18
Again, as the final weekend before Christmas, this is going to be a busy day for retail establishments. You can compete with the big box chains by motivating your team to do more sales. A creative, holiday-friendly idea is to make a sales goal for the day and then track your progress on a posterboard or app. If you reach the sales goal, provide free lunch or dinner for your staff!
On the sixth day of Christmas – Sunday December 19
Advertise a wrapping service in your store windows and on your social media accounts at the price you determine (the cheaper, the better for bringing in shoppers). If you can get custom wrapping paper with your company name and/or logo on it, awesome – if not, get some stickers to place on all the presents your team wraps. Try finding ribbon and bows in coordinating company colors, too.
So far, you’ve: Posted 12 last-minute gift ideas from your store, shared some #WednesdayWisdom, snacked while you shopped, wrapped and displayed your top-selling items, offered a discounted wrapping service, and made and crushed some in-store sales goals. Check back tomorrow for the remainder of the list and 6 more advent calendar ideas to get you through the Christmas season!