What would the benefit be of offering a blog for your business? Small businesses will do whatever it takes to stand out and sometimes having a great blog is the key to building a loyal customer base. If you don’t have one yet, you should really get on because it’s what may get visitors to your site that have never heard of you.
When a blog interacts with search engines like Google, a simple word search that contains something that you have in your blog should make your site pop up in the search results. It’s a great way to get potential customers to check out your website, your company and potentially contact you for your service or product. Blogging frequently is easy, inexpensive and will drive traffic to your site. Here is a look at the importance of having a blog for your business.
Why People Choose to have a Business Blog
Studies show that over half of companies that choose to blog report acquiring a new customer because of the blog. In fact, over 80% of companies say that their business blog is useful or critical for their business. There are benefits to having a blog, like how it creates an opportunity for free marketing, it establishes you as an industry leader and it develops relationships with potential customers.
Boosts your Search Engine Optimization
When your small business is trying to build from the ground up, it’s essential to have a blog, because it will give your website a boost in search engine optimization. Since search engines love fresh content, providing frequent content with your blog posts is a great way to stay relevant and to show in searches. Regular blogs give search engines like Google new content to index that will make you visible when people search for the relevant keywords.
Develop Relationships and Connect People to your Business
Your blog is going to give you the opportunity to develop relationships with potential customers and even existing customers. Your blog will connect visitors to your site. You can either get a conversation started by asking reader’s questions and having a “comment” section or you can ask them to call you for more information on your products and services that were discussed.
Your blog is going to connect people to your brand by providing a personalized perspective on a topic that will draw people to your website without feeling like a marketing ploy. Your blog gives your company a personality and a vision.
When you have a great blog, others will want to share the information with their friends and family through social media. This free marketing drives consumers to your website to read more, which could eventually lead to a bigger customer base.
It makes sense to add a blog to your business because it is a cheap way to increase your website traffic, start relationships with customers and boost your search engine ranking. And you can do all of this with little effort and no expense!