Most small businesses share a common issue when it comes to marketing: a lack of money. Without enough money, it can be difficult to take advantage of the best marketing strategies. Every company goes through this phase at some point. Here are few excellent marketing tips that work if you have a small budget.
Know Your Market
Understanding your market is the first step to successfully marketing your business. If you don’t know your market, you will waste money learning it. You don’t have to pay a dime to learn about your market if you track everything and do your research.
When you know your market, you will spend less on testing marketing efforts and put more into what really works. Anytime you can reduce the testing, you can put more money back into your budget.
Spend time thinking about what the perfect customer is for your business. This will help you figure out the right age, interests and gender for your product or service.
Take Advantage of Mobile
If your website doesn’t have a responsive design, Google has already penalized it through Mobilegeddon. However, if you’ve made your site work for mobile search, you have the ability to take advantage of more traffic. This is free or very cheap, and you can easily get more traffic by making your website mobile-friendly.
In addition to adding the right design, make sure you get your site to load fast on mobile search. A faster website will convert more mobile visitors. This is a very cheap way to build your business without breaking the bank.
Plan Every Step
Every dollar needs to be held hostage when it comes to your marketing budget. You have to plan every step and assign every dollar a task, even if it’s just to stay put until next month. The more planning you do, the better off you will be when it comes to making the most out of every marketing dollar.
An effective plan and budget will make a huge difference for your business. You want to know exactly where each marketing dollar is going and how many dollars it will bring back with it.
Build and Use your Email Marketing List
So many small businesses miss out on the power of their email marketing list. They may build a list, even have a few emails loaded into an auto responder, but they don’t really maximize this type of marketing.
It’s very cheap to have a professional copywriter create a few good emails for your marketing efforts. In addition, sending out each email is cheap or free, depending on the service you are using. This is something you can do for less than $50 per month and it can bring you back many new and repeat customers.
Use Social Media Strategically
You don’t need to be on every social media platform to really make it work for you. Choosing a few platforms and maximizing your efforts will probably do more than trying to spread your business across a dozen or more platforms.
Two or three networks are enough and you can use both paid and free advertisement. Boost popular posts on Facebook, Tweet everything you put on your blog and use an ad to build a community around your page/profile. You may need to spend a few hundred dollars a month to really benefit from social media marketing, but you will also be able to build a huge community with consistent effort.
For some reason, many small businesses don’t think they can take advantage of blogging. Every business with a website can use a blog and benefit from it. You don’t even have to write your own blog posts. You can hire a writer to provide blog posts for less than $100 per month (depending on the number of posts).
Each blog post becomes a small traffic generator with the ability to take over ranking on search engines. Each post can also be shared on social media, which becomes very powerful for both traffic and SEO. You can also link to major pages on your site from blog posts, which helps with your SEO and the overall user experience.
Even on a small budget you can build your business with online marketing. There are ways to take advantage of your website and social media without spending a ton of cash. Use these tips to help grow your business in the right direction.