Small businesses have many reasons to look forward to springtime, and most of them have nothing to do with the bright, sunny weather. Some industries report March, April, and May as their most profitable quarter of the year. After the holiday bank account drain many of your customers experienced, checking account balances are evening up and IRS refunds are being deposited.
It’s a small business dream! Spring marketing tips and strategies that focus on bringing more customers to your business should be at the top of your list.
Small Business Spring Marketing Tips
How does your industry mesh with spring?
Most industries can find a way to connect their business with the concept of spring, and if not spring as a season, then attributes associated with spring, like renewal, sunshine, blooming, beauty, etc. Find how you can connect your business with spring and capitalize on it by focusing on it in your marketing campaigns and blog posts.
Send a spring-themed newsletter highlighting items you sell that say springtime, like garden and outdoor merchandise, pastel colored items, cleaning supplies, etc. Talk about what spring means for your small business. Find ways to help customers associate your business with springtime.
Check those paid keywords
Knowing what keywords your closest competitors are bidding on and spending the most to rank for is one of the best spring marketing tips you’ll use. But how can you know what keywords your competition is spending the most on? By using SpyFu. This tool will tell you which keywords your competition spend the most money on, which are successful, and even lets you access competitor’s info from the previous year.
By finding the most successful keywords to bid on, you give your business a jumpstart at the start of the spring season and make sure your audience can organically find you using search engines like Google and Bing.
Spring your website into the new season
Now that spring is upon us, you can spruce up your website to reflect the seasonal concept. If you can, and if it’s relevant to your business, add spring-esque images to your site, perhaps a flower border around the bottom or edges or add a blooming bud to your homepage logo to show you’re welcoming spring with open arms. You could temporarily change your website colors to spring-friendly pastels or sunny, bright colors as well.
Adding an easily visible section relating to spring – Spring Deals, What’s New This Spring?, Shop Spring Outfits – is another great idea for your website.
That’s all it takes to make your business reach more of your audience this spring. Spring marketing tips are important to follow and read up on because you can be sure that your competition is. Don’t miss out on this opportunity to make your business stand out and really begin to blossom!