Small businesses often report that they see most of their engagement on Twitter, and it’s no wonder. The social network makes it simple to have real conversations and discussions with small business customers and influencers.
The short half-life of Twitter posts makes the network a fast-paced and energetic place for small businesses to hang out and jump in on trending hashtags and conversations.
Small businesses can tap into trending topics on Twitter beyond the tired #TBT or #FF. We modified tips Twitter gave on their Small Business blog to bring you a list of ways and tips for small businesses that want to to tap into trending topics on Twitter. Check them out!
How Small Businesses Can Tap into Trending Topics on Twitter
1. Finding trending topics on Twitter
Twitter can show you the top 10 trending hashtags, which is great if one of those happens to somehow relate to your small business. However, you’ll need to use a third party application to find trending topics on Twitter beyond the top 10.
SproutSocial has a great article detailing different third party applications that enable you to search and identify potential hashtags that could be beneficial to your business. We took some suggestions from the article and summarized them below.
Trendsmap – Navigational tool, enables you to search trending hashtags by location. You’ll be able to see how locations discuss different events and more efficiently geo-tag your posts.
SproutSocial – Sprout has a great tool called Trends Report for analyzing incoming messages and hashtags that are trending among your Twitter audience. This will help you identify the hashtags that are already trending, enabling you to tap into hot topics on Twitter with ease.
RiteTag – RiteTag compiles all trending hashtags in one place so it’s easy for you to search for trending topics on Twitter in real time. Additionally, they offer a browser extension that shows you the best hashtags to apply as you are writing your posts on Twitter.
2. Adapting your message to fit your audience
Consider your followers when you’re looking for trending topics on Twitter to tap into. Will they be interested in the hashtag? Twitter gives a great example of a VNYL post using a common trending hashtag that tailors the message to the brand audience.
3. Relate the topic to your brand
Trending topics on Twitter have the potential to be beneficial for your brand, but you have to pick and choose the ones that are relevant to your brand. Relating the trending topic to your brand is possibly the most important step on this list.
One company that makes jalapeno juice used the trending #TacoTuesday hashtag to tie their brand into the moment. This is a great example of relating a trending topic to your brand.
4. Twitter suggests reflecting your values
While every small business is different, some may look for ways to relate trending hashtags to company values – one example is #loveislove. If your business doesn’t want to mix political, religious, or cultural standpoints in with social media, that’s perfectly acceptable, too.
Be aware that certain values can alienate sections of your audience, so use tact and care if you decide to reflect your values through your Twitter posts.
Break into trending topics on Twitter to make the most of your small business’ social media presence and stay relevant to your audience. Let us know if there are tools or programs that help you make the most of your Twitter presence.