Our blog covers a range of topics pertaining to entrepreneurs and business owners. Something we talk a lot about is growth – what it is, how to measure it, what keeps it from happening. We realized we’d never written a post on how successful businesses build momentum for growth, so that’s the topic of our post today. There is no magical formula for growth, and momentum for growth is not built overnight.
How do successful businesses build momentum for growth? One step at a time.
How Successful Businesses Build Momentum for Growth
Growth is best achieved (and more sustainable) when achieved slowly over time rather than in huge bursts all at once. Every iota of growth must be “paid for” and matched by your business in some way, whether it’s through additional cost to finance the growth or your own time.
If true, sustainable growth must happen slowly over time, does it mean that growth will never truly reach a “tipping point?” Will the business ever be able to continue growing without constant input and cost increases? It can if the business has built up enough momentum.
Why momentum matters
Building momentum means you go slowly at first so you can go faster later. A semi or tractor trailer truck can travel at around 75 mph, but in order to reach those speeds or successfully make it up small hills, the truck must first gain enough momentum to do so. This takes time – around 45-55 seconds.
Building the momentum to grow a business takes longer than 55 seconds, but the principle is the same. If you try to accomplish your goal, whether it’s going 75 mph in a semi truck or signing up 50 new clients each month, without building up momentum first, you will fail. But if allow yourself the time to build momentum for growth by taking the right steps over time, growing will be easy. That’s why momentum matters.