When you want to bring your business online, you are most likely considering doing so through a website. A small business owner may want to reach more people or give people an easier way to get information about the company without having to stop in or pick up the phone. If you don’t feel ready for a website quite yet but want to meet the demand in which people want to see companies online, you can have an online presence in other ways.
For those that haven’t figured out what to do with a business website or aren’t sure if they’ll have time to manage a whole website, there are ways to still get online with your company. Websites, social media and ecommerce are all great options for getting online with your new company but make sure you do it right by following these tips for doing it well.
Why should I get online?
If you’ve never built a website for your company or your business is just starting out, it’s important to understand the benefits of having your online presence. Those customers that don’t live close to you, it allows you to grow to be able to reach a wider market of potential clients.
You also have more control of your company’s reputation; without your input, you could have stories from unhappy customers putting a bad name out there for you online. consider the growth potential by being online, the opportunity for your customers to engage with you more easily, and the ability to take control of your online presence rather than allowing a bad review to be your only online representation.
How do I get online?
The most obvious choice is to make a company website. You’ll have control and flexibility of your online activity. Make a simple, single-page online brochure or go all out and make it a complex, interesting site for users to enjoy. You’ll just need to get a domain name on the internet that represents your business in a recognizable and easy-to-remember way and then pay for web hosting.
You can easily grow your business this way, it looks professionals, it’s easy to make and it enables marketing opportunities. It doesn’t take much to get it up and maintained but it will cost money to create your domain name and hosting. You’ll have more options on your sophisticated appearance and you’ll see around 90% of your customers looking for your products and services this way.
Social Media && E-commerce
You are probably already a whiz with sites like Facebook and Twitter. You can make one for your company for no charge. Over a billion people are using these social networks and e-commerce sites including Etsy.com and Amazon.com. You can easily set up a social media profile where you’ll have a built-in base of potential customers and it doesn’t take much work to create your online presence.
You’ll still have to buy a domain name even if you create a free Facebook business page that points to your page. E-commerce sites will come with some fees but both of these are great ways to grow your business and offer shopping options online.
Lastly, you could go with a company-branded email if you purchase a domain name and mail forwarding because it’s easy to set up, it will grow your business and it will be a professional way to reach customers in a comfortable setting.
Consider these options to get your business online and you’ll see that it takes minimal effort and expense to have an online presence.