If you’re the owner of a barber shop or salon, you’re in a competitive industry. Depending on your location, there might be 10 other salons or shops within a square mile of yours.
The perceived abundance of barber shops and salons is what makes it important to deliver over-the-top customer service, a great atmosphere, and a smart business plan. Your clients could easily choose to go somewhere else, so it’s your job to give them a reason not to.
We’ve collected some useful tips for running a successful barber shop or salon that you can put into practice right away.
Tips for Running a Successful Barber Shop or Salon
Think about your clients’ wants and needs.
From the channel playing on the TV to the selection of magazines in your waiting area, your shop should be based around what your customer is interested in. Some salons ask the clients what channel or radio station they’d like to listen to, which is a good way to find the general “climate” of your clientele.
For example, some barber shops may find that their customers prefer listening to political talk radio while others like listening to music or watching ESPN. Tanning salons routinely leave radios in each room to allow the client full control over what he or she listens to during the session.
Understand your business plan.
Decide whether hiring commissioned employees would be a better choice for you than hiring independent contractors that pay booth rent. Both options have pros and cons, and it can be tough to transition from one to the other. Commissioned structures work best when you’re hiring stylists or barbers with little experience and no existing clientele.
Beginners enjoy the commission structure because it guarantees them money while they get on their feet and really learn the business. More experienced stylists with large clienteles can benefit more from paying booth rent, buying their own supplies, and keeping the payment received from clients.
Streamline your reception services by working with a live call answering service for salons.
All calls to your business are answered within 2 rings and will be forwarded to your virtual receptionist, who will recite your desired script. Your receptionist can take appointments, cancel appointments, forward calls, direct calls to your voicemail, and send you email notifications of any new messages.
Without taking the time to answer every call and take messages for stylists and barbers who aren’t in the shop at the time, you’ll streamline the process for everyone at your salon or barber shop.
Advertise your business and run specials and promotions often.
If you haven’t already, you should come up with an advertising budget. Each month, spend your allotted amount of money on advertising space that reaches your customer base. Some salons and barber shops have great success using Facebook ads to show their specials and promotions to clients in a given range (say, 15 miles from your business address). Try advertising in the local newspaper, and offer your existing clients discounts for referrals.
By consistently making your business known, you put your shop first in people’s minds the next time they need a hair cut. Running specials and promotions helps seal the deal. People are more likely to try a new place when they feel they’re getting a really good deal.