Grow your business, and you’ll increase your profits, serve more clients, serve larger areas and markets, and even grow into new sectors or industries. When it comes to actually taking steps to grow a business, many entrepreneurs and business owners feel a bit lost.
What should you change about the way you do business day-to-day if you want to grow your business? What actions best spark that change?
You’ll find the answers to these questions and more in this post. Below are the top 5 ways to grow your business – and they really do work.
Top 5 Ways to Grow Your Business
1. Develop a serious marketing plan.
Developing a serious marketing plan is just one of the ways to grow your business quickly. If you’re posting on social media, writing blog posts, or sending emails without an underlying strategy in place to guide your efforts, it’s no wonder you’ve had trouble growing your business! The good news is, developing a marketing strategy doesn’t have to be difficult or overly time-consuming. You can work on your plan in the evenings after work, or take a weekend aside to lay it out.
You can visit any of these resources to help you develop a working marketing plan:
- Entrepreneur.com – 5 Steps to Create a Marketing Plan
- Small Business Association – Developing a Marketing Plan
2. Talk to your customers more often
This one ties in with developing a serious marketing plan. Part of your marketing plan should involve reaching out to your customers more often and keeping the lines of communication wide open. A weekly, bi-weekly, or monthly newsletter is one way to communicate directly with your customers more often; letting them know the channels your company uses to communicate with customers is also smart (live chat, website contact forms, social media, email, phone, etc.).
Why is opening communication with customers one of the top ways to grow your business? Customers that are educated on your product, service, or industry are better able to see the value your business provides. Communicating often keeps your company top-of-mind for existing customers and helps you win more loyal customers (a necessary component of long-term growth).
3. Fix up your website.
We loved the way Oldcastle put it: “Look at your website. Is it an online brochure or an active marketing tool?”
Just because you have the right information on your website doesn’t mean it’s displayed in an appealing way. In order to grow your business, you have to turn your website into a lead-generating machine. This means every widget, word, and image on your website must be optimized to do the best job possible at bringing in new leads.
A/B testing is the best way to optimize your website – creating two versions of the same page and analyzing the results and clicks to see which version had the most conversions. The best part about A/B testing is that you can do it over and over with different pages, images, buttons, etc. You can never over-optimize! Additionally, optimizing your website helps you rank higher in search, meaning more potential customers can find your business and get in touch.
4. Be the industry expert.
If you’ve been in your industry for a while and have some insider tips or knowledge that your audience could benefit from, share it! Make it your mission to become known as an expert in your industry. For some entrepreneurs, this means working on a personal brand and delivering expert advice as yourself; for others, it might mean working on the company brand and delivering expert advice “as the company” rather than as an individual.
It’s up to you and your long-term business goals to decide. Industry experts are more trusted by customers and that trust helps remove a “barrier to entry,” meaning you’ll get more signups or purchases. Your expert status can also segue into eBooks, podcasts, media interviews, and even requests to speak at conferences and events (all of which are great for growing your business).
5. Delegate something time-consuming.
You’re the entrepreneur – you know what your schedule normally looks like. What’s that one pesky task that takes up too much of your time? What about a task that you absolutely loathe doing? Most entrepreneurs who are ready to grow their business will find that there is some necessary-but-hated task they could delegate to a qualified provider or freelancer to have more time to put toward growing the business, not handling the day-to-day.
If you’re thinking about delegating something time-consuming to a qualified provider or freelancer, here are some good places to start:
- Hire a virtual receptionist to “be” your front desk for less than $130/month
- Hire a virtual assistant – an assistant who works entirely online – for around $300/month
- Find a freelancer to help with social media or content marketing
- Outsource your website design and optimization
- Hire a freelance accountant or work with a third-party provider
These are the top 5 ways to grow your business. You don’t have to implement all 5 to see growth – in fact, we don’t recommend taking on too many changes at once. Pick one and focus on it until you’re ready to try another way to grow.
P.S. If you’re interested in delegating your phone calls, appointment booking, and phone customer service to a virtual receptionist, consider Conversational. We offer a free 30 day trial so new clients can get to know our service. There’s no obligation to sign up and your free trial includes 1,000 minutes over 30 days. Click the button below to start yours!