It’s smart to find new ways to improve your customer service experience for your clients, even if you think you’re already doing a great job.
Customer service can always be improved, and it’s easy to get comfortable with your interactions, making customers feel like just another number. Feeling insignificant can drive your customers to look for a company that is willing to go the extra mile.
Does your team go the extra mile, or do they just follow the protocol?
Customer experience is the one area where you can really stand out from the crowd. You should take this chance to stand apart from your competition as much as possible!
If you’re not sure what route to go to improve your customer experience, you may want to look at some recent tech trends to get you started. Artificial intelligence is just one interesting way that companies can take advantage of trending tech in order to improve their customer experience.
Take a look at these four tech trends that may be the push you need to improve customer experience and stand out from your competitors.
Incorporate “artificial intelligence” into your company’s operations. This is the hottest technology available right now, alongside driver-less cars and virtual reality.
AI will allow businesses to help their customers faster through automation and solving individual needs more efficiently in the future.
In addition to a better customer experience, by automating processes and tasks you’ll be able to look back at the data and find out how the interaction went while learning from it.
Your customer care department will be able to use the information to make decisions and further help your customers.
There is a company that has already attempted this technology, Pipestrea. Pipestream is an emerging tech company that wanted a way to automate their regular customer service inquiries for businesses so their customers could connect with brands in real-time.
By incorporating this “artificial intelligence,” they will be able to reduce the time each customer would spend waiting on hold or searching for a customer service email address.
Omni-channel customer service
Another way to incorporate tech trends this year is by using omni-channel service, a new way that companies are eliminating customer’s need to repeat their problems to customer service agents multiple times.
This concept isn’t new, but many companies have just begun employing it. Rather than your customer needing to explain their problem to five different agents, your omni-channel service will make it so that customer interactions of the past, along with any customer data, pull up for use in future interactions.
Companies can’t just respond to customers and move on. They have to do more in today’s business world to make sure their customers are satisfied.
Companies need to have the relevant information, deliver it in a relatable way, and make sure their customer leaves feeling like there was a meaningful connection and great experience.
For example, Zappos showed they were going to put customer satisfaction as a top priority when they incorporated exceptional omni-channel service, making it so that customers anywhere could be helped quickly and consistently. They rose to fame and others followed in utilizing this technique.
Leveraging big data
Companies are starting to see the importance of leveraging big data in order to make their customer experience more individualized and meaningful.
Businesses are changing the way they operate, thanks to big data analytics. These overarching patterns show companies the information on customer’s preferences, behaviors, and issues that could help in making a great customer experience.
Using big data means you can anticipate what a customer will ask for in advance. Southwest Airlines is known for using this plan and their amazing customer service has become well-known. By analyzing gathered data, they are able to improve the flying experience.
Communication and mobile messaging
What is the most important thing you can do right now? Incorporate consumer’s preferred communication method into your business operations.
Mobile messaging is what customers prefer, and it’s a great opportunity for you to stand out.
When you show your customers that you can make their interactions easier, they will be more excited to work with you. It’s another way to make your customer service experience stand out, to communicate in real-time with your clients, and to stay relevant.
Just make sure that if you incorporate messaging, your business is making it a great experience.
These trending tech concepts are going to be what makes certain brands stand out and stay on top compared to the ones that never change. See what areas you can improve and update this year to make sure your customer service experience is a great one.