There are two new important metrics available for business owners in Google My Business. You can find details on the new metrics below.
Small and local businesses often rely on Google My Business to easily take advantage of organic search traffic. Google’s Small Business blog notes that search engines have now become the number one way for people to find information about businesses, and there’s hardly an easier way to rank well in search than by managing your Google My Business listing.
Now, with two powerful new metrics, business owners can gain a clearer insight from their Google My Business page.
What does Google My Business do?
Google My Business helps small business owners connect and reach new customers using a combination of Google Search and Maps. Data shows that the average maintained business listing on GMB gets 5 times more views than listings that are unclaimed by their business owners.
On August 9, Google announced some new metrics available on Google My Business. These two new metrics in Google My Business will make it easier for business owners to access information about who is visiting and searching for their business.
New metric 1: Breakdown of traffic from Search vs. Maps
The first change you’ll notice when you log into Google My Business is a new breakdown of your page traffic from Google Search vs. Google Maps. You’ll see this new metric in addition to the total view for your listing.
This is a pretty handy new metric. You’ll see how many users found your listing using search and how many found your listing using maps. Before, you were only able to see the total number without differentiation between search and maps.
New metric 2: How did they find you?
Now, you’ll be able to see the users that visited your business listing after searching for it by name as well as the users who found your business while searching under a broad category, like ‘Italian restaurants.’
Many people that end up finding your listing on Google My Business didn’t start by searching for your company name. While you may get some traffic this way, most of it comes from people searching for broader categories – the service or product you offer, for example. An example of a typical search would be ‘Italian restaurants in Ft. Lauderdale.’ Google’s data says that 76% of people consider more than one business before they settle on their final choice.
You’ll like this new metric because you’ll find out the number of people who know exactly what they’re looking for when they search for you – and how familiar your brand name is with your audience – through tracking the number of people that search for your business name. By tracking the number of people who find you under broad categories, you’ll have a better idea of which categories to place your business under and which keywords are most valuable for you to use.
We’re excited about the new metrics in Google My Business and the important data they’re making available to business owners. Google says more updates to Google My Business are in the works. We can’t wait to see what new insights we’ll be able to collect in the future!