Your voicemail greeting says more about your business than you think. What does your greeting say? When is the last time you updated it?
It’s worth taking a closer look at your current voicemail greeting because your voicemail greeting is the only communication some callers will have with your business before potentially deciding to choose someone else.
Wondering what your voicemail greeting actually says about your business? Find the type of greeting that best matches yours below and discover what customers really think about it – and how you can improve it for better results.
What Your Voicemail Greeting Says About Your Business
If you don’t have a personalized voicemail greeting
Red flag. RED FLAG. If a customer calls you and hears only a computerized voice reading your phone number (You’ve reached 555-555-5555, please leave a message at the tone), many of them are going to hang up.
First, it doesn’t sound professional for a business to use such a canned voicemail greeting. It’s fine for a personal line, but not for a business phone.
Second, it doesn’t clarify to the caller that they’ve reached the right person or company. This can deter them from leaving a message.
Third, it doesn’t ask for specific information, meaning you’ll be left with lots of voicemails that only give the caller’s name without the callback number, or don’t tell you the nature of why they want you to call back. Without recording a custom message, you’re missing out on opportunities to convert callers into customers.
If your voicemail greeting is short
A short voicemail greeting is the way to go! If you’ve got a greeting that is around 10 seconds or less, you’re off to a great start. The next thing to focus on is how often you’re directing callers to voicemail. While voicemail can be a good “drip catcher,” it’s not wise to rely on voicemail to collect leads or information for you. It’s a one-way form of communication that doesn’t allow conversation.
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If your voicemail greeting is long
Callers will easily recognize that a long voicemail greeting means you let lots of calls go to voicemail (a bad sign for potential clients who may want to get in touch more easily). If you go through an introduction, a menu of options, and in-depth explanations, it seems like you’re attempting to let voicemail cover your communications rather than actually taking calls and having conversations.
Switch to a shorter greeting or work with a virtual receptionist to answer all calls before they go to voicemail to resolve this problem.
If your voicemail greeting is hurried or blunt
When conversing and interacting with customers, warmth is very important. If your voicemail greeting was recorded in a hurry or while you were feeling stressed, there’s a good chance it sounds that way. Have a friend or family member listen to your voicemail greeting and give you an honest (not a feel-good) critique.
If it sounds like you’re rude or coming off a bit too bluntly, try re-recording your message with a more dynamic cadence (think “sing-song” voice) or smile while you record it to inject friendliness into your voice. Only welcoming voicemail greetings will result in callers leaving messages.