The business world has changed. It used to be that if you called, you left a message with an actual person instead of a machine. Those days seem like they are long gone, but you may need to resurrect the personal message instead of a voicemail message for your company.
People are becoming more and more impatient. They’d rather text than leave a voicemail, and this is feeding over into the business world.
If you haven’t noticed already, when somebody hears your company’s voicemail message, they may not even get through the entire thing before hanging up. More than one-third of callers sent to voicemail don’t even wait to leave a message.
This is mainly due to the fact that less than 5% of voicemail messages actually get returned. Many feel it’s a waste of time to leave a voicemail, as they don’t even know if the person will ever hear or return the message.
Why Don’t Callers Leave Messages?
When somebody calls your company, they need something. Whether it’s a product you offer, a service or just a question asked, they don’t want to wait. Leaving a voicemail means they have to wait to hear back, which could be an hour, a day or never.
You have competition and they offer similar products and services. Most callers would rather hang up on your voicemail and move onto calling a competitor of yours than wait. This is costing you sales and profits every single time somebody is sent to voicemail.
Can you Create Effective Voicemail Messages?
Yes, you can create an effective voicemail message, but it may not matter. Even though you create the most amazing message ever, you will still see at least one out of three callers sent to voicemail hanging up. The message doesn’t matter because it’s coming from a machine, not a live person.
Leaving a Message with a Real Person
When a caller has the option to leave a message with a live person, they feel confident the message will be relayed to the right person. This means, they are likely to wait and feel at ease with your company instead of irritated and ready to call your competitor.
Having a live person answer the phone means you won’t miss out on any possible opportunities that hang up on voicemail. A live person can answer questions, take orders, schedule appointments and deliver messages. Your company will seem more professional and efficient compared to one that sends callers to voicemail often.
You don’t want to be the company losing potential customers because you spend time worrying about your voicemail messages instead of answering the phone. If you don’t have time to answer the phone, hiring a virtual receptionist can solve your problem.
Not only will virtual receptionists answer the phone quickly, but they can also answer questions, take orders, schedule appointments and deliver the most important messages to you. They provide a buffer to ensure you don’t lose any customers to your competition because they hung up on your voicemail message.