Customer service is one of the best ways for a small to medium sized business to set themselves apart from larger businesses. Often, customers want that personal touch and prefer great customer service over a better price. Here’s a look at a few of the best rules to follow if you want to provide the best possible customer service:
Avoid Empty Promises
It’s actually better to under promise and over deliver in business. If you make a promise to a customer and you don’t deliver, they may become a frustrated customer. Ultimately, if it happens to often they will end up using a competitor. Don’t make empty promises to your customers and you will be on the right path to great customer service.
Answer the Phone
It may seem like common sense, but there’s nothing more irritating than calling a business without anybody there to answer the phone. If it rings over and over or sends you to voicemail every single time you call, it can get quite annoying very fast. Make sure you answer your phone regardless of who is calling.
If you’re not able to answer your phone all of the time, a virtual receptionist can help. You can use this type of person to help with times you cannot answer the phone to ensure it is always getting answered in a professional manner.
Listen to Customers
More than half of the communication process is listening to others. Whether you’re trying to sell a customer a new product or dealing with an issue, listen to what they need and want. This will help you to better serve their needs.
Admit Fault When Necessary
Owning up to things that are your fault will help you to show the customer you really do want to serve them better. This is part of taking ownership and will help you win over customers when they realize you are also human and make mistakes. Of course, make sure you fix the mistake and make the situation right, too.
Polite and Professional
Always be polite and professional. This is one of the most important parts of customer service. Keep in mind, empathy can go much further than being right or letting your own pride get in the way.
Handle Problems When they Arise
Every business runs into complaints and problems at some point. Don’t try to avoid the issue. Instead, deal with it as best as you can and make sure you address the complaint in a professional way.
Use Freebies to your Advantage
Freebies are something we all love. If it’s of value and you can give it away for free, do so. This can help create loyalty with your customers, which can lead to more purchases in the future.
These are some of the most important things you can do to provide better customer service. Make sure you answer the phone whenever it rings. If you cannot do this yourself, a virtual receptionist service may be the right solution to help with your overall customer service.