You may not think you can learn much from celebrities because most people view the famous as people who don’t work hard, they are lucky to be rich and that they have it made. These days, celebrities are realizing that being famous isn’t the end all be all and it’s more important to make a name for yourself in the business world rather than the entertainment industry.
While acting or singing may be their natural talent and what got their name out there, many celebrities are realizing that in order to stay relevant, they have to build and market their brand. Celebrities like Jessica Alba and Gwyneth Paltrow have taken it a step further and have embraced their entrepreneurial spirit by creating a business that is something outside of their personal brand. Here is a look at what these celebs and more are doing and what you can learn from their experience in excellent customer service.
The huge celebrity Jessica Alba is remembered for her role in films like Fantastic Four, Sin City and the hit TV series Dark Angel, but now she’s found a way to get her name remembered for something even greater. The actress has launched a business known as the Honest Company and it has landed her into the spot of one of the richest women in the business world.
Her company, valued at $1.7 billion, is a lifestyle brand that targets families looking for nontoxic and safe products for kids. The brand was inspired by her struggle as a young parent to find healthy and safe products to purchase for her home. Since Alba was already so famous, making her vision come to life was easy but celebrities like her are more successful because of their authenticity in a celebrity world of superficiality.
With a goal to make life easier for parents, you can learn from Jessica that finding a target audience that needs a product or service that to make their lives easier is the way to go and the cherry on top is to provide customer service as great as theirs in which Alba reassures her customers that their concerns are indeed her own.
You may remember Kevin Smith from the Jay and Silent Bob movies in which he played a character that wasn’t necessarily all with it. You may be surprised to hear that Kevin Smith is actually really smart and authentic and was wise enough to build a brand off of the popular film.
He was has worked hard to deliver an exciting addition to New Jersey, a comic book store named Jay and Silent Bob’s Secret Stash, in honor of the favorite characters from his films. The store not only offers an amazing collection of comic books, but it’s the site for the primary taping of the reality-TV series “Comic Book Men” of AMC.
Customers know their products are selected by the industry’s most famous and authentic guys which makes them feel confident in their purchase. Take note of how Kevin Smith proves himself to be knowledgeable, hardworking and aware of details when you are delivering customer service in your business.
Another celebrity to learn from is Gwyneth Paltrow, founder of a lifestyle website Goop started back in 2008. She found a target audience in mothers and working women that need help simplifying their lives. She offers a site where “Food, shopping and mindfulness collide” because every choice counts.
She relates to her customer base by being the same target audience as they are and offering a solution that she herself could relate to. The ecommerce site offers fashion, food and décor along with advice on work-life balance.
Since her personal experience and the need for something like this, her customers feel comfortable using the site from this famous entrepreneur because she’s made it relatable to the everyday woman’s life.
Take notes from these celebrity entrepreneurs who have found a way to use their celebrity status for something greater. While their fame helped land their businesses in the path of success, it wouldn’t be without their hard work, dedication and personal life experiences that brought these companies to life. Thanks to their relatability to the product and service they are selling, customers see excellent customer service and want to come back for more.