Often, as a small business owner, you don’t think you can do the same things as a larger business because of your smaller budget. However, many service-oriented companies cater to smaller businesses with small budgets. From hiring a virtual receptionist for incoming phone calls to using a virtual assistant for social media, there are many things you can do on a small budget.
Hiring a Virtual Receptionist
Small businesses don’t need a huge budget to outsource their incoming call answering. They don’t need to shell out thousands of dollars for in-house receptionists either. Instead, they can hire a virtual receptionist service for as little as $99 per month.
Since you will only pay for the time your virtual receptionist team is on the phone with actual callers, you won’t have to pay nearly as much per month. Most smaller businesses will only spend a few hundred dollars per month, even with a moderate to high call volume.
Along with the lower cost, a virtual receptionist service is very scalable. If you need more coverage during some months than others, your bill will adjust. You can always upgrade to include more time or downgrade when you have a slower month. Either way, you only pay for the minutes used, which allows you to save the difference.
Using a Virtual Assistant for Social Media
Small business owners always have a million things going on. This usually means things, such as social media posts, blog posts and other simple tasks get neglected. However, keeping up on social media and on your blog may be the ticket to bringing in more customers this year.
Instead of neglecting your social media profiles and your blog, you can hire a virtual assistant to handle these tasks for you. A virtual assistant can become your social media manager and help ensure you have an active account.
You won’t need a big budget for a virtual assistant since you decide how much you want them to work and what you prefer they do. This allows you to choose how much you want to spend and you can start for less than $1,000 per month.
Outsourcing Content Creation
If you want your small business to be very competitive and drive profits online, you need fresh content for your blog and website. By outsourcing content to a professional writer, you don’t have to pay a salary for an on-staff writer. This means, you get to save money and you can keep your content fresh without a huge budget.
Often, a small business can get all the content they need for about $500 per month. Considering the content created for your blog and website could bring in lifetime customers, it’s a great investment to make into your website. In addition, fresh blog posts give you something easy to share on social media profiles, which helps to keep your audience engaged with your brand.
Another way to gain new customers on a tight budget is Facebook marketing. Many online marketing experts will advise small businesses to start with advertising on Facebook. Since you get to choose the location, age range, gender and other filters for your ads, you can hone in on your target market. In addition, you only pay for each click on your ad, so you know the advertisement is sending people to your website.
Most small businesses will need only $100 to $250 per month to really make a difference with Facebook Marketing. It only takes a few new customers to cover the cost and help you make a profit. Plus, you can use an ad campaign to gain new followers for your Facebook page.
There are several ways a small business with a small budget can make a difference for their bottom-line. You don’t have to go find a venture capital firm or angel investor to hand you $1 million to build your business. For a few hundred dollars a month, you can easily start building your business online and offline.
Simply hiring a virtual receptionist service may free you up enough to tackle other tasks. Image what you could get done without the distraction of the phone ringing all day or getting stuck on the phone with a customer call that takes an hour. You may be able to handle more social media marketing, search engine optimization, blog post writing and much more.