To most, Fall is a time for bonfires, apple cider, crunching leaves along pathways, and a chill in the air. But for small businesses, Fall is a unique opportunity to sell.
Fall means it’s time to pull a few new promotion ideas out and start selling more. You don’t have to wait until the holidays for a little profit boost! Here’s what Fall means for small businesses.
What Fall means for small businesses
There are a few unique opportunities for small businesses to sell more during the Fall season. Students returning to college and back to school, homeowners closing up summer rentals, organizers looking to have a fresh start to the new season – the options are endless. Check out what Fall means for small businesses!
College students are on the move
Fall time means college students are on the move! Furniture for small spaces, help with the moving process, storage totes, and dorm essentials will all be in high demand at the start of Fall. Take advantage of this by advertising specials and markdowns of these items for college students!
Recreational home owners closing up for the season
Lake house owners and landlords that own summer rental properties are beginning to close up their properties for the Fall and Winter seasons. You can help out and boost your profits by offering cleaning and winterizing services at a special cost. Advertise in local papers and on online marketplaces like Craigslist and LSN. Items of interest to these homeowners might include Rubbermaid storage containers, tarps and covers (pool covers, grill covers, etc.), and padlocks and security devices.
Organizers are getting busy
Now that Fall is arriving, organizers will be getting busy doing what they do best. You can be their go-to business by making it easy to grab the essentials they need at a fair price. Create a section in your store (brick and mortar or eCommerce) dedicated to Fall organization and cleaning. Anyone who enjoys Spring cleaning will also be looking for related items in the Fall!
With school coming back into session, families are shopping for back-to-school essentials like pencils, paper, markers, folders, locker accessories, and clothing. If you offer any of these items, put them on display and offer a small discount. If you can, print copies of local schools’ supply lists to offer to parents. They’ll appreciate the convenience.
Fall means it’s time to put your back-to-school and organization-related items front and center! College students, school-age children, dedicated organizers, vacation homeowners, and teachers are all gearing up for the end of one season and the start of another. If you can offer the items and services they’re most in need of, you’ll see a nice boost in profits that will be just a preview of the holiday season increases to come!