What will $5 a day buy on Facebook ads? While the answer really depends on your business and the success you’re already having with your Facebook page, we’ve found that spending $5 each day on Facebook has really paid off for our brand.
Is it frustrating that you have to pay to reach people who may have already liked your page, but don’t get shown your posts? Yes. Is it hard to budget $5 to boost a great post? No.
We’re going to show you how we use $5 a day to increase our reach, engagement, and brand awareness. Feel free to “steal” our tips!
What $5 a day buys in Facebook Ads
This depends on your objective for the ad–typically, buying page likes costs more than buying post engagements, and buying website clicks costs more than both page likes and post engagements.
If you’re just trying to boost post engagement and get people active on your page, boosting an existing post is simple and effective. We boost nearly every post we publish, but here’s the important part: We only post once per day. Boosting every post can get very expensive if you post several times a day, so keep your posting schedule in mind.
When we boost a post at $5, we are able to show that post to many more people than we could have without boosting–thanks, Facebook–and an additional benefit is the level of targeting we can use to make sure our content is landing in front of the right eyes and ears.
But how many more people can you reach with just $5? A lot, it turns out. Check out this example from our page:
Just 65 people were reached on our un-boosted post about coffee.
But take a look at the reach on a post that we boosted for 2 days at $5 (a total of $10):
That’s an increase of 1696.9% in reach. Wow! Not pictured are the number of likes, comments, and shares on each post. The first, unboosted post received 2 likes and 1 share. The boosted post received 62 likes and 3 shares.
The number of likes on our boosted post was a 3000% increase over the unboosted post. The number of shares saw a 200% increase over the unboosted post. And let us remind you: These increases came at a whopping cost of $10, total.
Ready to boost a post?
Go to your business’s Facebook page. You can boost a post right from the Timeline! Find the post you want to boost, click the blue Boost Post button in the bottom right corner of the post, and add your daily or lifetime budget for the ad (we suggest starting with $5).
Choose the targeting for your audience by interests, job title, behavior, and more. Now you can sit back and watch the likes, shares, and comments roll in!