Could your business use a boost when it comes to being a bit more client-focused and little less focused on what you want? What does this mean exactly? Sometimes businesses forget to make the end goal about pleasing the customer, producing something the customer can’t live without, and making a business a friendly community that the client wants to be a part of for as long as possible.
Most companies want to get closer to their customers and attempt to take out the separation by asking for feedback, offering more promotions, and sharing their blog for full of great content for no charge. Marketers work for a living trying to figure out what makes the client tick and what customers can do to be more client-focused. How do you get closer to your customers and become customer-centric? Here are a few tips to implement this year.
Selling through multiple mediums
Do you only communicate on the phone and email? Have you implemented your business onto social media platforms and gained an online presence? Do you have an online store? Do you host promotional events and attend trade shows?
There is no medium of selling that is going to be better than the others so it’s important for business owners to not be afraid to try multiple methods. Get your brand out there through press releases, trade shows, networking, email newsletters, a fabulous website, and social media promotion until you start seeing an increase in your target market. There may be customers out there looking for your product but they’ve never seen your website or didn’t know you were even in town because it was never in the news.
Improve the customer experience
Sometimes you are doing a good job selling on multiple platforms but you aren’t maximizing the experience for your customers. Are you remembering smile and be friendly at every interaction with your customers from phone calls to emails? Are you staying in touch on social media, mailings, and emails promoting your latest blog entry?
Are you offering customer satisfaction surveys to see where your product or service could improve? Sometimes your customers need the opportunity to tell you what they see wrong with their recent purchase and in other cases, your customers don’t feel a sense of loyalty to you for one reason or another. Find out what your customers want to see improved in the customer experience and find ways to go above and beyond where others may not be.
Speaking of going above and beyond, one way you could become more customer-centric is to become more appreciated and memorable with your customers. For example, offering a service souvenir is the perfect way to show your customers you were listening to their needs, you care about their willingness to purchase from you, and you want them to remember you.
If a man goes into your store buying a great new suit with his limited budget, you could offer him a complimentary tie for being willing to spend money with you. Another route is to surprise him with a gift in his bag, so that when he gets home, he sees the free cufflinks you included for his new purchase. Service souvenirs not only make someone feel appreciated, but they give your customer a story to share others that will make your brand look really good.
When you want to become more client-focused, use these tips to make sure you are thinking of their interests before thinking of your own.