Marketing is an expensive part of owning a business. You have to get your name out there to draw in new customers, and it normally costs money to do so. With all of the money you spend on marketing, you may not have realized that there are free opportunities right in front of you. You must be willing to look for them and do the work to make them happen.
You can save your money and invest your time and energy into free opportunities by using tricks like ad vehicles, business cards, social media and advertising giveaways that your customers will actually use. These opportunities will help you successfully advertise for free. Let’s examine a few of these potential free marketing opportunities for your small business.
Increasing Social Media Presence
It may cost you time or a new staff member’s salary to get it done, but having a social media presence is a form of free advertising. If you’re willing to put in the time to get your company on social media, take the time to maintain it and to keep up with new forms of social media and technology. With the proper dedication, it can become a powerful resource for your company.
The free advertising will be worth any sacrifice you may make to develop a strong presence on social media. It’s actually really easy to get started, allows you to connect with a huge network of potential customers and it’s easy to find out the best social media forums to become a part of (i.e. Facebook, Twitter and Instagram).
The hard part is getting people to follow your accounts, but you can start by sharing useful information a few times a week to learn who your audience is, what they are interested in and who is consuming your content.
Have you ever been to a trade show and seen companies have giveaways like pens, magnets, mousepads and t-shirts? These products have a company’s logo on them in the hopes that the consumer will use the product publicly as a form of free advertisement.
While it costs you money to produce these goods, specialty advertising items are inexpensive, handy at trade shows, and perfect for new clients to take home in goody bags when looking to do business with you. Make sure your products relate to your business, are things that your customers would want, have your name featured on them tastefully and add to your business image rather than detract from it.
You can also consider your business cards as free marketing for your company. You can carry them with you in your wallet to hand out when you meet someone new. Cards typically contain your company’s name, contact information, logo and even a short catch phrase. They are inexpensive and can make a strong statement with the right graphic image, paper quality, printing quality and a straight cut.
Other ways to get free marketing for your small business without breaking the bank are to invest your time or money into starting a blog, engaging with existing clients to encourage them to share their positive experience, creating local awareness via papers, magazines and a website as well as setting up a joint benefit with local businesses. Use these tips to take advantage of free marketing opportunities.