It may sound weird but there are some marketing strategies that are not popular anymore that still work wonders for promoting businesses. The main ways to market today are through social media and improving your SEO on Google. While promoting your business through channels like Google Plus, Facebook, Twitter and Pinterest are great ways to go, you can go some old school routes that are losing popularity making them even more effective for you to try them.
There is a decline in popularity for marketing strategies like press releases, telemarketing and giving speeches but that doesn’t mean they aren’t golden opportunities for you to advertise. Here is a look at the not-so-popular marketing strategies that you should try because they are really effective despite their decline in search volume according to trends in Google.
If you aren’t too afraid of public speaking, this is an excellent route to go to get noticed by the world. While around 75% of the general public suffers from anxiety with public speaking, those that take the courage to do it will see a big payoff. Public speaking has declined due to the increased popularity of using online marketing strategies. If you decide to use public speaking as a marketing strategy, you are likely to find it effective and an easy way to reach a sizeable audience.
Try link building as another strategy for your marketing efforts. This is a term that relates to SEO which has declined as a searched term in Google since 2011. Now people search for “content marketing” but link building is still a huge way to get search engine traffic from SEO. Just be sure that people are getting links from relevant sites so that your traffic is meaningful rather than traffic there is meaningless and only there for the sake of your search engine ranking.
Another old school way to market is through press releases. While TV, radio and print media have declined in popularity due to the internet and mobile channels, media exposure is still a great way to reach a large audience of people. Over half of agency executives still use press releases to get their company names in front of potential leads.
You may be thinking that everybody hates telemarketers, but this is actually an effective way to reach potential clients. Telemarketing is actually still one of the top 10 techniques used for generating leads despite the negative view many people have of it. It may seem annoying to call potential customers and worry about angering them, but it allows for you to personally connect with them compared to other channels.
People love a cute postcard. Postcard marketing is another way you can reach your audience and the only big expense to you is the postage costs. It may seem more costly than online advertising options but you can’t avoid looking at a cute postcard in the mail and giving it a glance. It’s much easier to click away from online marketing attempts. Direct mail has a lower cost per lead compared to online marketing strategies. Postcards are the least expensive form of snail mail too.
Lastly, you can try less popular options like viral marketing, podcasts, trade shows, affiliate marketing and pay per click. While these are less popular methods, they still work like a gem.