Do you wonder if personal connection matters in business these days? With the internet and the ability to live life without ever picking up a phone or meeting in person, it may seem like the personal connection isn’t very important. However, its vital for businesses to connect with their customers.
The customer experience is very important, and it is one of the ways you can stand out compared to the competition. When you take the time to connect with clients and build a personal relationship, you will not only create a life-long client, but you will also create someone willing to refer you to others. This can be one of the most powerful ways to build a long-term business.
People Do Business with People They Like
Price, service and other factors influence the customer’s decision of who they want to do business with; however, most people will do business with who they like over the cheapest product or service. Most clients want to make a personal connection with you and they want to feel like you care about them.
Why Should You Connect with Your Clients?
Connecting with your clients is vital to your business. Here are a few reasons why:
- Killing the Competition – If your competitors are not connecting with their clients and you are, you will be able to steal business and keep it for good. A personal connection provides a great way to beat your competition and keep customers from leaving you.
- Trust is Built – A personal connection allows a trusting relationship to be built. This means the client will be more likely to use your service or product over any other, regardless of the price difference.
- Benefit of the Doubt – When you connect with customers, they will understand you’re only human. If, on the rare occasion, something goes wrong, they will give you the benefit of the doubt.
- Ability to WOW your customers – Since a personal connection has become a bit less common today, it’s easier to WOW customers when you connect with them. This is one of the best ways to turn a customer into a recruiter for your business without them even realizing it.
- More Fun – Connecting with people can be quite a bit of fun. It can provide a social aspect to your work that may be missing.
How to Connect with Your Clients
Developing a personal connection often means we have to step back into the past and pick up the phone or go out to lunch. So often we’d rather hide behind email and text, but this isn’t how personal connections are developed.
Your client needs to be able to develop this type of relationship with your entire company, not just you. Its important to have your entire staff on board with providing the personal touch necessary to build these connections. This includes any virtual receptionists you may hire. The right company will provide virtual receptionists trained and ready to help your business build a personal connection.
Making time for your clients is another way you develop this connection. Its not always easy to take ten minutes out of a day for a conversation you were hoping would take about a minute. However, going just a little bit above and beyond can certainly make somebody’s day. This can make their mood change and give them the boost they needed. When they associate the boost with you, they will be happy to do business with you.
The customer experience is vital to your business and developing a personal connection isn’t a thing of the past. Its very much a thing of today and forging these personal bonds can be the difference between customers that stick with you and those looking to the competition.
It starts with the first impression and moves to the next phone call. Many clients get to a point where they feel like companies become too comfortable and they don’t value their business as much as they did in the beginning. If you want to keep your customers excited about your business, products and services, develop personal connections and find a way to truly care about them and the business they bring you.