The internet changed the game for many businesses and for most consumers. When it came along, we plunged into the era of instant demand. If you run a business, a virtual receptionist has now become a necessity. Here’s why:
The Instant Society Demands It
We no longer live in a world of patient people willing to wait to get their questions answered, their appointments scheduled or their products ordered. They want what they want and they want it now. If your business cannot deliver it, they are likely going to find one that will.
Whether you have stayed true to the 9 to 5 business model or you have already expanded your hours, you have to cater to this instant society or you will lose business to competitors. Does this mean you have to work 18 hour days and rarely sleep? No. It simply means you need the right tools to help fulfill the consumers need for instant gratification and your business’s need for growth.
Virtual Receptionist Add an Instant Element
Without a virtual receptionist, your business is only available via telephone for a few hours per day. Maybe you can put a full time receptionist on the phones from 9am to 5pm, but that doesn’t give you much coverage.
If a customer needs to speak to somebody before 9am or after 5pm, they are stuck leaving a message and initiating a game of phone tag. When their message is returned, it’s between the hours of 9am and 5pm, which doesn’t work for them. After enough of this game, they leave your company and find one that will service their need to call before 9am or after 5pm.
Adding a virtual receptionist to your team allows you to extend past the typical 9am to 5pm coverage and offer better customer service. You can take advantage of these early and late callers looking for your products or services. You will also be able to better serve the customers you already have that prefer to call outside of your normal business hours.
Business Fears Associated with Not Hiring a Virtual Receptionist
If you don’t have a virtual receptionist, you may suffer from a few specific fears. These fears include:
- Missing prospective phone calls, sales and profits
- Losing current customers due to poor customer service
- Your marketing is covered 24/7/365, but there’s nobody there to answer the phone when people call late or early
- You will have to sacrifice sleep, family time and your social life to be in business longer hours
- Your business will go down if the power goes out due to weather
All of these fears make sense when you consider how instant our society is and how necessary extended phone coverage is for a business.
Losing the Customer
Imagine this for a minute: Your customer decides they want to use a service or product you offer. They get online and search for the type of service or product you offer and find your website. As they read through, they are more convinced than ever they need this service or product.
They follow the instructions on your website and call your business because they have a few final questions. However, they get a machine and have to leave a message because nobody is there to answer the phone at 7pm, which seems like a reasonable time to call for the customer.
One out of every three calls like this will actually leave a message. However, about 90% of these calls will still hang up and start looking for a competitor.
Without a virtual receptionist and better phone coverage, you may be using your marketing budget to send customers directly to your competition.
Hiring a Virtual Receptionist Solves the Instant Issue
Understanding the instant world we live in should make it pretty clear that you need a virtual receptionist for your business. Most businesses can pay the monthly fee for this type of service with the profits of just one or two sales. This leaves all the other sales gained as money in the bank.
Imagine losing just one new customer a week. Could that customer have made a difference for your bottom line? With a virtual receptionist, you won’t have to lose any more customers. They will help you extend your business hours to better serve those interested in what you offer.